Real production data · August 2026

146,317 hours of quiz play total.

That's 16.7 years of employees choosing to learn about their own health.

Book a demo
981,137
quizzes completed since 2015
97.2%
of quizzes people actually start get finished
96.6%
said they learned something new
7
quizzes the median player finishes, lifetime

10,092,989 quiz questions answered by 63,077 people across 366 employer groups that have run at least one quiz. A player is someone who has finished at least one quiz; that single figure is the basis for every per-person number on this page.

Current clients · the last 12 months

What programs running today are seeing.

Across 49 employer groups active in the last twelve months. Everything above this line is all-time; everything here is the last year only.

22.4%

of members played, in the typical program

Median across 23 established programs. The best runs at 68.8%.

27.1%

email open rate

172,865 unique opens of 638,181 delivered

96.5%

of quizzes started get finished

Within a point of the 97.2% all-time figure — completion barely drifts

96.6%

learned something new

26,986 post-quiz responses in the last year alone

In the last twelve months alone: 97,325 quizzes completed by 13,630 people, 3,681 of them in an average month, adding up to 15,344 hours.

Participation is the share of a program's enrolled members who completed a quiz in the window. We quote the median program rather than a blended average, because the blend is dragged down by accounts whose enrolled list includes people who were never invited to play. Open rate is unique opens over delivered, taken from SendGrid.

Completion

They finish what they start.

981,137 finished of the 1,009,871 quizzes where somebody answered at least one question.

4m 39s

median time on a quiz

Middle half land between 3m 03s and 7m 42s

82.3%

done in under ten minutes

Short enough to do on a break, long enough to teach something

56 min

median time a player spends with us, lifetime

2,670 people have spent more than ten hours

Retention & lifetime usage

A program people come back to — month after month, year after year.

80.6% of players play more than once, and 40.2% have finished eleven quizzes or more.

How many quizzes one person finishes, lifetime

All 63,077 players who have completed at least one quiz. The median player finishes 7 and the average is 15.6, the gap being a long tail of heavy users. 40.2% finish eleven or more.

1
12,244
2
7,806
3–5
9,446
6–10
8,203
11–25
12,336
26–50
8,314
50+
4,728

Left column: quizzes completed. Right column: how many people are in that group. 4,728 people have completed more than fifty — that is depth of usage, not length of tenure, which is the chart beside this one.

Some people never leave

The far end of the distribution — employees who have kept playing for the better part of a decade.

9.6 yrs
our longest-running player, still going
204
quizzes by one person, across 9.4 years
1,012
started 5+ years ago and are still playing this year
131
have been playing for more than eight years
Did it land?

96.6% said they learned something new.

104,611 yes out of 108,311 post-quiz responses — real players answering after a real quiz, not a survey panel.

80.6%

came back and played again

The behavioural version of the same question — no self-report involved

339,650

links tapped to go deeper

Players clicking through to the source inside a question

9,594

prep kits downloaded

Taken out of the quiz and into an actual doctor's office

Unprompted

What players type into the comment box.

Nobody asked them for a testimonial. These are verbatim comments left inside the quiz, first names only.

  • “I LOVE these Quizzify segments. I learn so many things! How can we find this information from years past? It's amazing!”

    Quizzify player · June 2026

  • “I'd love to have this as a printout to give to my son, who is 36 and vapes “because it is safer than cigarettes.” I think maybe it would get through to him.”

    Dawn · after a vaping quiz, July 2026

  • “Since being diagnosed with Type 2 diabetes, it's been a shock to find out how much sugar — and how many carbs in general — are in the foods most people eat every day without even realizing it. It's been a wakeup call.”

    Emily · after a nutrition quiz, June 2026

  • “I'm an avid hunter and spend most of my free time outdoors. I learned some things I didn't know that could be very helpful for keeping my family and myself safer outside. Thanks!”

    Meredith · after a tick-safety quiz, July 2026

  • “Quizzify is my favorite part of our benefits program. I always learn things. I clicked on many of the links this year! Thank you.”

    Quizzify player · June 2026

  • “I'd never heard about formaldehyde in baby clothes. We always wash new clothes, because it seems like we should. Yup, we should.”

    Quizzify player · July 2026

  • “I like this format! Learning along the way is motivating. The Quizzify set-up is FUN, too!”

    Quizzify player · June 2026

  • “It is good to know we have a company that cares about the employees' health — and really, it is helpful.”

    Alice · July 2026

Live events

What it looks like when the quiz is the entertainment.

The same questions, run as a live trivia contest for a room full of benefits professionals. Real audiences, and the quotes are from the people who booked them.

Most of a conference room with their hands in the air answering a Quizzify trivia question at the Rock Stars of Health Summit.
“I'd like to make you a fixture at this event. Attendees loved it.”

Dan Keith·Rock Stars of Health Summit

2 / 7

Photograph 2 of 7: Dan Keith

Contests run live on stage or remotely, for any size of group, in 30 to 60 minutes. How the trivia contests work.

Programs, in depth

Three programs. Six to ten years of data each.

Six to ten years of data each, on the same measures their own reporting uses.

15,059 members · New England · Quizzify since 2021

Flat from 2022 to 2025 — no decay.

14,218 members have played. 2021 was the launch year; from 2022 through 2025 the program held flat at roughly 8,500 active members and about 67,000 quizzes a year, with usage per member rising every year — 4.4 → 7.5 → 7.7 → 7.9 → 8.1. New sign-ups fell nearly 80% across that same stretch, so the plateau is existing members coming back rather than a pipeline of new ones propping up the number.

329,410
quizzes completed
97.5%
learned something new
52,474
hours of attention

People who played

14,218
Of 15,059 accounts on the program

Quiz completion rate

98.4%
Share of quizzes finished, of those where the player answered at least one question

Power user rate

75.7%
Replayed a quiz: 42.4% · Clicked a link: 67.8%. Share of people who played at least once; the two can overlap.

Quizzes per person

18
Median, lifetime, per person who played — 23.2 on average, since a handful of people play a great deal. Median 4m 36s per quiz.

Post-quiz survey

97.5%
"Did you learn something new?" Yes 43,810 · No 1,117

Still playing years later

40.5%
Of everyone who played, the share still finishing quizzes three years after their own first one. One year after: 63.4%. Each person is measured from the date they started, not from a fixed calendar date.
Activity per year
Active membersQuizzes completed
6.2K
28K
2021+6,756 new
8.4K
63K
2022+2,948 new
8.5K
65K
2023+1,941 new
8.5K
67K
2024+1,584 new
8.4K
68K
2025+1,321 new

Bottom row is new members joining that year. Where activity holds flat while joins fall, the program is being carried by people coming back rather than by fresh sign-ups.

Members keep coming back, year after year

Of the 14,218 people who have ever played, the share who played again within…

  • In the last 45 days
    9.8%1,399
  • In the last year
    55.1%7,833
  • In the last 2 years
    69.3%9,855
  • In the last 3 years
    80.1%11,388

4,753 members · cities, towns & school districts · 2015–2025

A decade in, the average member had finished 31 quizzes.

Quizzify's first customer, and still the deepest per-person usage anywhere on the platform. Two-thirds of everyone who played a quiz came back and replayed one, which is the highest repeat rate of any program we run. Ten years of city and town employees (DPW crews, teachers, clerks, first responders) completed 137,298 quizzes at a 98% finish rate and said they learned something new 97.8% of the time.

The program wound down in 2025 after a change in management, not for lack of interest — plenty of members asked to keep playing.

137,298
quizzes completed
97.8%
learned something new
18,829
hours of attention

People who played

4,376
Of 4,753 accounts on the program

Quiz completion rate

98%
Share of quizzes finished, of those where the player answered at least one question

Power user rate

74.8%
Replayed a quiz: 65% · Clicked a link: 40.4%. Share of people who played at least once; the two can overlap.

Quizzes per person

15
Median, lifetime, per person who played — 31.4 on average, since a handful of people play a great deal. Median 4m 23s per quiz.

Post-quiz survey

97.8%
"Did you learn something new?" Yes 8,709 · No 199

Still playing years later

37.3%
Of everyone who played, the share still finishing quizzes three years after their own first one. One year after: 56.2%. Each person is measured from the date they started, not from a fixed calendar date.
Activity per year
Active membersQuizzes completed
1.8K
17K
2021+231 new
1.4K
14K
2022+155 new
1.3K
14K
2023+96 new
1.6K
16K
2024+470 new
1.0K
6K
2025+53 new

Bottom row is new members joining that year. Where activity holds flat while joins fall, the program is being carried by people coming back rather than by fresh sign-ups.

Distributed clinical + field workforce · Quizzify since 2018

It works on a workforce that is never at a desk.

Nurses, aides and field staff: shift workers, mostly mobile, a workforce that is genuinely hard to reach. They spend a median of 5m 11s per quiz, the longest of any program here, because they actually read the explanations, and the 5,549 who have played average 16 quizzes each. Clinical training doesn't make you immune to health-system illiteracy. Here's the proof.

89,706
quizzes completed
97.7%
learned something new
15,237
hours of attention

People who played

5,549
Completed at least one quiz

Quiz completion rate

95.3%
Share of quizzes finished, of those where the player answered at least one question

Power user rate

55.2%
Replayed a quiz: 36% · Clicked a link: 35.6%. Share of people who played at least once; the two can overlap.

Quizzes per person

7
Median, lifetime, per person who played — 16.2 on average, since a handful of people play a great deal. Median 5m 11s per quiz.

Post-quiz survey

97.7%
"Did you learn something new?" Yes 8,100 · No 188

Still playing years later

20.7%
Of everyone who played, the share still finishing quizzes three years after their own first one. One year after: 42.8%. Each person is measured from the date they started, not from a fixed calendar date.
Activity per year
Active membersQuizzes completed
2.0K
16K
2021+1,239 new
1.5K
11K
2022+737 new
1.7K
11K
2023+2,884 new
1.5K
11K
2024+1,078 new
1.4K
9K
2025+1,391 new

Bottom row is new members joining that year. Where activity holds flat while joins fall, the program is being carried by people coming back rather than by fresh sign-ups.

Every rate above uses the same definitions as the client's own reporting dashboard, against that program's enrolled population. “Of quizzes started” counts first attempts. “Replayed a quiz”, “clicked a link” and the return rates above are all shares of the people who played at least once — not of the workforce. In two of these three programs a member's account is created the moment they first play, so a “share of registered members who played” figure would be close to circular, and we don't publish one. Programs are described by profile rather than named — client names appear in Quizzify marketing only with that client's written permission.

Want to see the questions that do this?

The engagement isn't a mechanic or a points scheme. It's that the questions are genuinely surprising — and most people get them wrong.

Book a demoSee what people get wrong

Costs? See pricing — $12 per employee per year, or $6 per quiz completed.

How these numbers were produced

  • Source. A direct read of the Quizzify production database, snapshot August 2026, covering every play since August 2015. Nothing is modeled, projected, or blended with third-party benchmarks.
  • Attention. Time on a quiz is its completion timestamp minus its start timestamp, across every completed quiz carrying both. Each is capped at one hour before summing, so an abandoned tab cannot inflate the total — the true figure is higher than the one we publish.
  • Completion. A “start” means the player answered at least one question. Fetching the app creates a placeholder record before anyone has done anything, and counting those as abandoned quizzes understates the rate by about nine points — so we don't.
  • Players. A player is someone who has finished at least one quiz — 63,077 people. Two figures on this page are deliberately narrower than that and are the only exceptions: longevity uses 62,937, which also drops internal Quizzify test accounts, and the attention total uses the 979,243 completed quizzes that carry both a start and a finish timestamp.
  • Retention. Cohorts are grouped by the year of a player's first completed quiz. We don't publish a window a cohort hasn't had time to reach.
  • Survey figures. Answers to the post-quiz question shown to real players in the product, with the denominator stated everywhere it appears. 19.4% of people who finish a quiz that asks the question answer it, so these reflect the players who chose to reply.